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VERIFIED PERFORMANCE CASE STUDY

How KS Bakers Drove a 340% Spike in Footfalls Through Viral Food Cinematography

High-speed macro food videography and hyper-targeted Instagram reels driving daily queue lines across Hyderabad outlets.

Client: KS Bakers
Industry: Food & Beverages
Duration: 45 Days
Core Commercial Outcomes
2.8M+
Organic & Paid Reel Views
+340%
Increase in Weekend Footfalls
₹48K
Daily Additional Bakery Sales
4.6★
Google Maps Rating Maintained
The Challenge

Market Landscape & Bottlenecks

Standard food photographs on delivery aggregators were not standing out. KS Bakers needed to create irresistible visual appetite and make their newly launched artisan pastry line the talk of the city.

The Objective

Commercial Goals & KPI Targets

Drive massive footfalls to prime retail outlets, create viral short-form social engagement, and position KS Bakers as the premier modern bakery destination.

Strategy & Execution

How We Executed the Campaign

Phase 01

Slow-Motion Sizzle Cinematography

Shot 120fps macro footage of chocolate drizzles, oven puffs, and cream fillings in our Madhapur food studio.

Phase 02

Hyper-Local Radius Geo-Targeting

Served dynamic video reels to users within a 5km radius of each bakery outlet during 4 PM–8 PM evening cravings.

Phase 03

Foodie Creator Collabs

Organized an exclusive behind-the-counter tasting event for top Hyderabad food bloggers.

The Results

Measured Commercial Impact

2.8M
Reel Views
Across Instagram & YouTube
340%
Footfall Growth
Measured via POS store data
₹1.2M+
New Revenue
During 45-day campaign window
Client Feedback & Key Lessons
"Our requirement was simple: make our food look mouthwatering. They delivered beyond expectations. The drama, pacing, and visual polish brought crowds to our counters."
RV
A. Ravi Varma
Head of Business Relations, KS Bakers

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